NeXT
After leaving Apple, Jobs founded another compyter company, NeXT Computer. Like Apple's Lisa, the NeXT Cube (launched 1990) was technologcally advanced, but was never able to break into the mainstream mainly owing to its high cost and compatibility problems In January 1992, Steve decided to react to the Cube's miserable sales by licensing its operating system, but it failed too. On February 11, 1993, Steve Jobs officially confirmed he had given up and shut down NeXT's efforts in hardware.
Pixar
The story of Pixar began in 1985. At the time, it was a little group of almost 50 people. Steve decided to purchase the company at $10 million to Lucas Film Ltd. The Pixar team made the short films Luxo Jr. and Tin Toy that got so popular that the latter won the Oscar for best animated short film in early 1989. Pixar started to gain more atention from animation colossus Disney. Steve signed a threepicture deal, the first of which was Toy Story. Everything went as planned, and even better than that: Toy Story was a critical success and earned as much as $29 million in US box office receipts during its opening weekend.
The Return to Apple
During Steve's absence, Bill Gtes used his privileged relationship with Apple to steal some of its latest technology and develop a GUI of its own, Windows; and soon became the most popular OS. Apple's market share fell down to around 4%, making it an almost small player in the market it had created. They decided to purchase NeXT on December 20, 1996, brining Jobs back to the company he founded. On August 6, 1997, at MacWorld Expo, an announcement was made: Apple was gong to partner with its archrival, Microsoft.
New Beginnings
Steve took many measures in order to bring Apple back to its glory and cut the number of projects from 350 to a dozen. The first one was "Think different" campaign. But the best was yet to come: the iMac. It was unveiled on May 6, 1998. Its revolutionary design made it a stunning success. That design was also used on the iBook with the same success.
The iPod was introduced to the world on October 23,2001 and could carry "1,000 songs in your pocket".
In 2007, Steve finally launched his X-Generation Phone to the world market.
Apple released the first iPad in April 2010 and developed, marketed as a platform for audiovisual media including books, periodicals, movies, music, games, and web content.
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