Stephanie Gutierrez May 2017 | Page 6

The first reason why Ralph Lauren is the best designer is because Lauren has a lot of experience in his business and fashion. Ralph Lauren began 40 years ago with a collection of ties. It grew into the world. Since 1966 he was inspired to create his own version of European-styles. First Ralph Lauren product were ties, then he designed fragrances, home furnishing, luxury clothing. People likes his brand because they make you look rich and elegant. In 1971, Ralph Lauren expanded his small business and opened his first polo boutique in Beverly Hills California, By 2007, Ralph has established over 35 boutiques.

The second reason why Ralph Lauren is the best designer in the world is his popularity. He became popular in 1967 with his first product, ties. Ralph Lauren has different brands at different prices such as polo chaps and Club Monaco, prices where people could buy it for cheaper price instead pf paying hundreds of dollars. His popularity is round the world. His famous brand “Polo Ralph Lauren” is currently a 10 billion dollars enterprise. In 2000 his popularity got him to negotiate with NBC Ralph singed a revolutionary 30 years deal with NBC associates to sell his fashionable ‘life styles’ on social media. Lauren makes 5.5 billion of dollars per year, his popularity become huge. His product are sell in many stores. You can find his brand in Macy’s, JC Penny, Marshalls , Khols and many others.