This report is analysing Stella McCartney's position in the fashion market, while focusing on the current performance of the brand and digging deep into the background, identifying its target market, which has increased to a wider variety of demographics, followed by challenging the competitive market.
The process of this essay will also include the macro-environmental factors based in the UK, SWOT of the brand, marketing mix, marketing communications; understanding the customers emotions towards the brands unique selling proposition and to conclude with recommendations based on the findings to assess any risks to be prevented now or in the future to be sustained. Finally, quotations and images will be documented on the reference page.
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