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PROFILE
Stella McCartney sells products through department stores to greater their profit as well as target the premium customers, an example of these stores are Selfridges, Harrods and Net A Porter. The brand creates luxury packaging for the products, bags are placed in a cover bag which protects the goods when it is not being used, department stores have also adopted this because it is part of Stella McCartney's goods process.
Stella McCartney uses content marketing to achieve sustainability as an education to everybody, the brand uses sustainability to involve others who can be potential buyers. Showcasing the work they put into the platform will encourage more consumers to buy without going through the process of liking it, they will immediately want it.
McCartney, herself also uses a hashtag called 'InStella', firstly by using a hash tag it becomes an individual research platform on Instagram for loyal customers to portray their styles of Stella McCartney. It is also for the designer to promote the brand with celebrity endorsement, showcasing celebrities wearing the brand, encourages their fans to want the goods also.
Stella McCartney use profile strategies to engage with their customers because the brand showcases brand equity from the loyal customer, brand identity and image of sustainability - a new way of creating fashion.
The brand sponsors a variety of charities to encourage all of the visions the brand wants to achieve as well as public relations to the audience of the customer. These charities could also be customers of the brand, by engaging with them it is encouraging ones who are not customers to get involved.
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