Stella McCartney designs understated femininity, showcasing styles for any age group, wearing simple clothing with elegance makes the customer feel valued and confident because it feels like the customer has not made too much effort with their look.
The brand also preaches sustainability in all of their collections, a customer feels emotionally connected to the work that Stella McCartney talks about her because it is an important matter in the world, which also means the customer feels content and part of a group that is leading towards helping to improve the nature.
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