Abstract p.6-7
Executive Summary p.8-9
Background of the brand p.10-11
Current performance p.14-15
Target market p.16-17
Competitors p.18-19
Macro-environment factors p.22-23
SWOT p.24-25
Marketing mix p.26-31
Product
Price
Process
Place
Physical evidence
People
Promotion
DRIP model
USP & ESP p.32-33
AIDA p.34
Push, Pull and Profile p.35
Recommendations & Conclusion p.36-37
References p.38-42
Appendix p.43
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