7TIPS
For A Strong
SOCIAL MEDIA STRATEGY
ocial media channels like Twitter , Facebook , and LinkedIn are great tools for businesses to take advantage of . Social marketing specialists are using these tools to promote businesses in unique ways . Social media has been termed the fastest-growing marketing tool of this decade , and it can give companies the ability to access millions of customers at a single click . It has become almost imperative for every business to build up an effective social media strategy .
Here are the key steps to developing a successful social media strategy for your business :
1 . SET YOUR GOALS Launching a social media strategy is similar to any other marketing strategy . Determine your exact goals first before opening your accounts on major social media channels . Always keep in mind that social media is a long-term strategy aimed at creating and strengthening your brand identity and relationships as opposed to quick sales .
2 . CREATE A PLAN Create a plan which includes choosing the social media networks you want to work on , determining the exact number of times every account will be updated , and when you will update announcements on these platforms . You also need to decide how to integrate your social media strategy with the overall communication strategy of your company .
3 . APPOINT A SKILLED SOCIAL MEDIA MANAGER If you have the resources to do so , it is almost always better to hire a social media manager to handle the day-to-day of the strategy than to try to learn and do it all yourself .
4 . DETERMINE YOUR NICHE Twitter , Facebook , LinkedIn , YouTube , Reddit , and the like . The list keeps increasing day by day . Every network comes with its own weaknesses and strengths , threats and opportunities . You have to research and determine which networks can work best for your company and your target audience .
5 . ENGAGE YOUR CONTACTS This can be a most important aspect of your social media strategy . Your audience is the most important part of your overall strategy . You need to engage with your audience in order to keep them engaged .
6 . ANALYZE AND EVALUATE YOUR PROGRESS Keep track of all major statistics : number of updates , the new number of followers you have added , feedback , comments , and other significant actions . Objectively analyze and measure these metrics against your social media goals on a monthly or weekly basis .
7 . ADAPT Change and improve your strategy according to audience demands . +
STEELPLUS . COM SOCIAL MEDIA STRATEGY
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