STAYER BUS 510 Stayer STAYER BUS 510 Week 4 Assignment 2 Drafting a Basi | Page 2

Your organization is always coming up with creative, innovative programs that feed
the hungry, house the homeless, and protect the environment, among others. This
morning you were tasked with creating a marketing campaign for one of the items
needed for the Goodness Falls proposal. Select one (1) of the following items to focus
your marketing campaign on: the streetlights, the bulletproof vests, the motorcycles
/ horses, computers for the police, or computer training for the police. The
marketing campaign that you create will be added to your organization’s Website in
order to encourage online donations. Use the Internet to locate information
regarding PayPal Website or the other one, its competition is 1, search appeal
message, appeal slogans, games for grant funding, typical prizes for donations, state
regulations for gaming in your individual state.

Write a six to eight (6-8) page paper in which you:
Create an online appeal message in which you are trying to solicit money for the item
that you selected.
Create an appeal slogan for the item that you selected.
Propose at least two (2) graphics and / or photographs that will be used for the
appeal campaign.
Propose a method or game that will engage donors while they are donating. Provide
suggestions for prizes for the donors.
Propose what you will do with the donation, the need for the donation, and the
benefit to donating online. Provide a rationale for each decision and each part of the
campaign you design.
Develop a rationale for having the game for donations open to just citizens from your
state, as well as the need for a Pay-Pal type of account to process donations made by
credit card.
Include at least three (3) references (no more than two to three [2-3] years old) from
material outside the textbook.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or school-specific
format. Check with your professor for any additional instructions.