In the 50s a professional dispute began among journalists: is it needed illustration in the media or not? In the 70s press began widely use drawings and pictures, and these visual materials could be considered as illustrations. In our time, a method of creating illustrations is much easier s much simpler. technology allow editions to have highquality computer equipment, accordingly all printing processes occur more accessible way. Today, photo illustrations have become an integral part of the graphic appearance of a newspaper page and, as such, possess artistic value. Furthermore photograhs bring additional information and express the mood and atmosphere of the events described in the article.
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hotographs are not just additions to the materials, but also a means of attracting readers to the publication. Photography plays an important role in publications, especially in their external design, as it helps to structure each page and make it easy to understand and attract the attention of the audience. Apart from the functions in the external appearance, it is also important for the substantive content. Photos serve as headlines, catch an eye and improve quality of design.
It is known that picture is a powerful way to focus on the event, if it is used reasonably. Moreover, picture- is not only the image but also the document. On the pages of the newspapers you can find photo reports and news photos- which are proof of a certain incident in a certain place.
Moreover, it is interesting that readers principally perceive a page with a large number of materials. When readers see the edition they immediately pay attention to to the pictures, and later to the title of the material. Photographs attract respondents and influence ther choice of edition, so it can be inferred, photography is also a marketing tool.
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