Startup Guide Issue 19 | Page 8

1. See how t hes e needs ar e changi ng when i t comes t o your t ar get mar ket and i ndus t r y. You can us e var i ous t ool s l i ke Googl e Tr ends and Googl e Al er t s t o gai n i ns i ght s i nt o cus t omer behavi or . 2. Us e your s oci al medi a channel s t o as k cus t omer s ques t i ons , whi ch woul d gi ve you i ns i ght i nt o how your cus t omer s ar e t hi nki ng r i ght now. 3. As a r es ul t of adapt i ng t o cus t omer s ’ new behavi or , you can al s o l ook at s hi f t i ng s ome of your pr oduct s or s er vi ces onl i ne. St ar t by t hi nki ng about t he val ue you of f er t o your cus t omer s and how you’ r e del i ver i ng t hat val ue. Then, l ook at ways t hat you can us e t o of f er and del i ver t he s ame val ue t hr ough a di f f er ent channel , f or exampl e onl i ne. 4. I f you’ r e a r et ai l er wi t h a br i ck and mor t ar s t or e, you can s t ar t s el l i ng pr oduct s onl i ne 5. I f you’ r e i n t he f ood bus i nes s , you can of f er onl i ne or der i ng and del i ver y+pi ckup of or der s . I n t hi s i ns t ance, i t i s par amount t o convey t o your cus t omer s t hat you’ r e adher i ng t o al l t he SOPs out l i ned by t he gover nment t o ens ur e s af et y of cus t omer s . 6. I f you’ r e a per s onal t r ai ner or f i t nes s exper t and wer e wor ki ng wi t h cl i ent s pr evi ous l y at a gym, you can s t ar t vi r t ual t r ai ni ng s es s i ons f or cl i ent s and keep on r egul at i ng t hei r meal s and act i vi t i es r emot el y. 7. I f you’ r e a t eacher or an ar t i s t who was pr evi ous l y t eachi ng cl as s es , you can do s o us i ng a l i ves t r eam, us i ng Facebook, I ns t agr am or Yout ube. T a k e y our Bus i nes s Onl i ne I f y ou h a v e a F a c e b ook p a g e or I n s t a g r a m p r e s e n c e , t a k e a s t e p f u r t h e r a n d t a k e y ou r b u s i n e s s f u l l y on l i n e . 1 . I f y ou don ’ t h a v e a we b s i t e , s t a r t b y g e t t i n g a doma i n f or y ou r b u s i n e s s . E x p l or e v a r i ou s op t i on s f or b u i l di n g y ou r we b s i t e . Y ou c a n h a v e a s i mp l e doma i n a n d we b s i t e wi t h k e y i n f or ma t i on a b ou t y ou r b u s i n e s s . Th i s g i v e s y ou a n i n c r e di b l e b oos t i n y ou r S e a r c h E n g i n e Op t i mi z a t i on a n d a l l ows y ou r p ot e n t i a l c u s t ome r s t o c on t a c t y ou . 2. I f y ou h a v e n ot v e n t u r e d i n t o v i de o y e t , c on s i de r ma k i n g a Y ou T u b e c h a n n e l f or y ou r b u s i n e s s . I t ’ s f r e e of c os t a n d a t t h e mome n t , y ou mos t l i k e l y h a v e t h e t i me t o i n v e s t i n t o g e t t i n g y ou r Y ou t u b e c h a n n e l u p a n d g oi n g . 3. I f y ou h a v e n ’ t don e t h i s b e f or e , s t a r t p r omot i n g di g i t a l p r omo c ode s a n d g i f t c a r ds f or y ou r a u di e n c e t o u s e i n t h e f u t u r e . Y ou c a n a l s o p a r t n e r u p wi t h ot h e r b u s i n e s s e s t o s e t u p a g i f t c a r d t h a t y ou c a n p r omot e t og e t h e r . 4. I f y ou h a d a n y l i v e s e s s i on s or e v e n t s s c h e du l e d, h os t t h e m i n t h e f or m of we b i n a r s on F a c e b ook , I n s t a g r a m a n d Zoom, wh i c h a r e t h e mos t p op u l a r op t i on s . Th i s wi l l a l l ow y ou t o k e e p y ou r a u di e n c e e n g a g e d du r i n g t h i s t i me .