Adj
us
t your
Adver
t
i
s
i
ng
Ther
e ar
e var
i
ous
bus
i
nes
s obj
ect
i
ves
t
hat your
adver
t
i
s
i
ng can
s
er
ve - t
hes
e r
ange
f
r
om cr
eat
i
ng
awar
enes
s and
at
t
r
act
i
ng t
r
af
f
i
c t
o
s
el
l
i
ng pr
oduct
s and
i
nt
r
oduci
ng a new
pr
oduct or s
er
vi
ce.
Ther
e i
s a need t
o
adj
us
t your
adver
t
i
s
i
ng i
n
accor
dance wi
t
h
your cur
r
ent
bus
i
nes
s obj
ect
i
ve.
1. Revi
ew your bus
i
nes
s obj
ect
i
ve - i
f i
t was t
o s
el
l
a pr
oduct bef
or
e and you’
r
e unabl
e t
o s
el
l and
del
i
ver your pr
oduct at t
he moment
, t
hi
s i
s a good
t
i
me t
o r
eadj
us
t your obj
ect
i
ve t
o enhanci
ng your
br
and pr
es
ence. Make s
ur
e t
hat any adver
t
i
s
i
ng
you’
r
e doi
ng on s
oci
al medi
a i
s i
n s
ync wi
t
h t
hi
s new
bus
i
nes
s obj
ect
i
ve.
2. For your bus
i
nes
s
, an i
mpor
t
ant obj
ect
i
ve s
houl
d
be t
o r
et
ai
n exi
s
t
i
ng cus
t
omer
s and t
o i
nt
r
oduce
your br
and t
o as many new pot
ent
i
al cus
t
omer
s as
pos
s
i
bl
e s
o t
hat you al
r
eady have a connect
i
on wi
t
h
t
hem when you r
es
ume your oper
at
i
ons
. Us
e your
adver
t
i
s
i
ng t
o f
ul
f
i
l
l t
hes
e obj
ect
i
ves
.
3. Edi
t your ads t
o adj
us
t your adver
t
i
s
i
ng dur
i
ng
t
hi
s t
i
me. Thi
s means wr
i
t
i
ng copy t
hat woul
d
r
es
onat
e wi
t
h t
he cus
t
omer
s at t
hi
s poi
nt i
n t
i
me. I
f
need be, change t
he cr
eat
i
ves of your ad t
o
pr
omot
e your cur
r
ent s
t
or
y and f
ul
f
i
l
l your new
bus
i
nes
s obj
ect
i
ve dur
i
ng t
hi
s cr
i
s
i
s
.
4. I
f you wer
e al
r
eady r
unni
ng any ads t
hat ar
e not
r
el
evant at t
he t
i
me bei
ng, paus
e t
hos
e ads
. Adj
us
t
your budget f
or t
he new ad and obj
ect
i
ve accor
di
ng
t
o your new mar
ket
i
ng budget
.
ADAPT TO NEW
CUSTOMER BEHAVI
OR
Pay cl
os
e at
t
ent
i
on t
o your
cus
t
omer
s
’ behavi
or
. As new
r
egul
at
i
ons ar
e i
nt
r
oduced by t
he
gover
nment
, s
peci
f
i
c cus
t
omer
needs al
s
o change.