Startup Guide Issue 17 | Page 21

SANA HASHW ANI & SAFI NAZ MUNI R S a na Ha s hwa ni a nd S a f i na z Muni r a r e t he dy na mi c wome n be hi nd t he br a nd S a na S a f i na z . The y s t a r t e d out i n 1989 a nd t he br a nd ha s c ome a l ong wa y s i nc e t he n. The i r br a nd ha s a c e d a uni que mi x of l uxur y a nd ma r k e t de ma nd a nd e a r ne d a n i nc r e di bl e r e put a t i on not onl y i n Pa k i s t a n, but a l s o wor l dwi de . The y ha v e a l s o won qui t e a f e w a wa r ds f or bui l di ng a s uc c e s s f ul l uxur y br a nd a nd a l s o e s t a bl i s hi ng a r e t a i l pr e s e nc e i n Pa k i s t a n. F a s hi on a nd r e t a i l i n Pa k i s t a n i s a t r i c k y ma r k e t t o s ur v i v e i n, but S a na a nd S a f i na z ha v e ma na g e d t o bui l d a br a nd t ha t i s dr i v e n b y a ma z i ng c r e a t i v e pot e nt i a l , whi l e a l s o na i l i ng t he c omme r c i a l a s pe c t of t he bus i ne s s . The f a s hi on i ndus t r y i s e xt r e me l y c ompe t i t i v e whe n i t c ome s t o c ons ume r c hoi c e a nd a l s o de s i g n. I n t he e v e r e v ol v i ng a nd pr og r e s s i ng wor l d of f a s hi on, i t i s e s s e nt i a l t o r e a c h qui c k l y f or s ur v i v a l . S a na a nd S a f i na z ha v e ha d t he i r f i ng e r on t he pul s e f or a l l t he s e y e a r s a nd ha v e c ont i n ue d t o of f e r g r e a t de s i g n a e s t he t i c s i n a ma r k e t whe r e pe opl e a r e be c omi ng mor e a nd mor e c os t c ons c i ous a nd v a l ue t he i r t i me . Thi s i s e nt i r e l y t he r e a s on f or t he i r f or a y i nt o r e a dy - t o- we a r r e t a i l s t or e s . S a na S a f i na z i s t he ul t i ma t e e xa mpl e i n t he f a s hi on i ndus t r y t ha t t he br a nd ne e ds t o be bi g g e r t ha n t he pe r s ona l i t i e s be hi nd i t a nd a n y bus i ne s s i s onl y a s g ood a s t he t e a m be hi nd i t .