Startup Guide Issue 16 | Page 27

WE RECOMMEND... Ar e y ou a n a s pi r i ng or exi s t i ng ent r epr eneur ? Do y ou wa nt t o g et a pi c t ur e of wha t i t r ea l l y t a kes t o bui l d a s uc c es s f ul bus i nes s ? Net f l i x ha s t hes e s hows t ha t we hi g hl y r ec ommend, whi c h s how y ou a g l i mps e of t he ent r epr eneur i a l l i f e, t he s t r ug g l e a nd wha t i t t a kes t o bui l d a s uc c es s f ul br a nd - whet her y ou wa nt t o bui l d a per s ona l br a nd or t ha t of y our bus i nes s . Tony Robbi ns : I Am Not Your Gur u T ony Robbi ns ha s e s t a bl i s he d hi ms e l f a s t he gur u of pe r s ona l de v e l opme nt . T he r e a r e a l ot of pe opl e who l ov e hi m a nd a nd c r e di t hi m f or c ha ngi ng t he i r l i v e s dr a ma t i c a l l y f or t he be t t e r , whi l e t he r e a r e ot he r s who l oa t he hi m. T hi s doc ume nt a r y f ol l ows hi m a r ound dur i ng one of hi s ‘ Da t e wi t h De s t i ny ’ c a mps . He ha s a ma s s i v e t e a m t ha t a s s i s t s hi m. T he r e a r e a l l t he s e pe opl e who a r e wi l l i ng t o s pe nd $4, 995 wi t h t he hope a nd e x pe c t a t i on of a l i f e- c ha ngi ng 6- da y e x pe r i e nc e a nd t he s e pe opl e a c t ua l l y ma na ge t o ha v e t ha t e x pe r i e nc e . T hi s doc ume nt a r y gi v e s a gl i mps e i nt o T ony ’ s pe r s ona ba c k s t a ge a nd t he k i nd o f r e l a t i ons hi ps he ha s wi t h hi s c r e w a nd t e a m. I t a l s o e x pl or e s t he phe nome non t ha t s ur r ounds T ony . Fr eakonomi cs [ 2010] – peopl e r es pond t o i ncent i v es i n s ur pr i s i ng ways F r e a k onomi c s wa s a t r ul y g r oundbr e a k i ng book , whi c h r e v e a l e d s ur pr i s i ng wa y s i n whi c h huma ns r e s pond t o i nc e nt i v e s . Thi s book wi l l i nt r oduc e y ou t o v a r i ous pa r t s of huma n be ha v i or a nd ps y c hol og y . F i r s t a nd f or e mos t , bus i ne s s i s t he a r t of ne g ot i a t i on - t hi s r e qui r e s unde r s t a ndi ng huma ns a nd wha t woul d a ppe a l t o t he m. I f y ou’ r e a n e nt r e pr e ne ur , y ou c a nnot a f f or d t o mi s s t hi s i ns i g ht f ul doc ume nt a r y . Whe t he r y ou wa nt t o c ompe t e mor e a g g r e s s i v e l y , c ha r g e hi g he r pr i c e s f r om y our c us t ome r s or wa nt t o e nha nc e t he pe r f or ma nc e of de mot i v a t e d e mpl oy e e s , f r e a k onomi c s i s f i l l e d wi t h i ns i g ht s t ha t a r e a c t i ona bl e a nd y ou c a n us e t he m i n y our bus i ne s s or wor k r i g ht a wa y . St eve J obs : One Las t Thi ng S t e v e J obs wa s one of t he mos t r e v e r e d e nt r e pr e ne ur s a nd de s i g ne r s of our t i me . I n t he PBS doc ume nt a r y S t e v e J obs : One L a s t Thi ng , t he f i l mma k e r s t r a c e J obs ' i ns pi r i ng c a r e e r a nd l a s t i ng l e g a c y i n t e c hnol og y a nd r e t a i l , a s we l l a s hi s l e g e nda r y pr oduc t pr e s e nt a t i ons . Thi s doc ume nt a r y c on v e y s t he i mpor t a nt l e s s on t ha t t he s howma ns hi p a nd pr e s e nt a t i on i s j us t a s i mpor t a nt a s t he de s i g n of a pr oduc t .