Startup Guide Issue 16 | Page 25

THE DI GI TAL KI SSAN FARMI NG I N THE DI GI TAL W ORLD Anas Shai kh, an I T pr of es s i onal , al ways had hi s eyes and mi nd wi de open t owar ds expl or i ng t he unt r odden pat h. Real i zi ng t he i mpor t ance of f ar mi ng i n an agr i cul t ur e- bas ed count r y l i ke Paki s t an, Anas deci ded t o s wi t ch t o f ar mi ng as hi s f ul l - t i me pr of es s i on. Over 40% of t he l abour f or ce of Paki s t an i s abs or bed by t he agr i cul t ur e s ect or , of whi ch, al mos t 70% ar e women. I n a l and whi ch i s bl es s ed wi t h a wi de r ange of hi gh- qual i t y f r ui t s and veget abl es , t he exces s i ve cons umpt i on of pr oces s ed and j unk f ood i s hur t i ng t he heal t h and t he pocket of a common man. The key mot i vat i on f or Anas t o s hi f t t o t he bus i nes s of f ar mi ng was t o enhance t he exi s t i ng f ar mi ng met hodol ogi es and pr ovi de t he count r y wi t h or gani c pr oduct s of hi gh- gr ade. Anas al s o wor ked on i mpr ovi ng t he exi s t i ng f ar mi ng bus i nes s model wi t h hi s knowl edge, expos ur e, and awa w r enes s .