startup business loans Startup Business Loans | Page 6

CAPITAL FUNDING
If a startup is not currently in the process of raising capital
funding or is unlikely to do so in the future, then it’s crucial
to prioritize sales and validate the business model rather
than spending money on research or product development.
The ideal behind this strategy is to either improve the
startup’s operations or generate sales through marketing.
But many entrepreneurs, nonetheless, still believe in
building a minimum viable product, then raising the assets
to build it into a complete product. This strategy may work for
a quickly growing services startup, with a proven business
model from the first day. Although, if that is not the case, the
startup should focus on the business model, as well as the
customer purchase process and the value chain.