STARTUP 1 | Page 90

90

Wear It With Pepsi

This summer, Pepsi will enable consumers to see the world through PepsiMoji-colored glasses with a fashion collaboration with designer Jeremy Scott. The limited edition Pepsi x Jeremy Scott Capsule Collection includes six styles of emoji-inspired sunglasses featuring proprietary PepsiMoji designs, such as Kissy Face, Love, Smirk and, of course, Sunglasses, available beginning this summer.

Jeremy Scott commented: “Pepsi has always been more than just a beverage to me – it’s an icon of pop culture. And what’s more pop culture at the moment than emojis? I’m excited to play with the unique PepsiMoji designs and showcase them in a fresh medium – sunglasses.”