Liberated from digital keyboards, Pepsi® is taking the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to “Say It With Pepsi™.” Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans to sunglasses and stadiums – in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis.
Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements, including:
a limited-edition licensing partnership with world-renowned designer Jeremy Scott
visually-arresting out-of-home shot by famed fashion photographer Ben Watts
story-telling social imagery captured by Instagram-celeb lensman Daniel Arnold
a suite of global television and original digital
creative and localized experiential content
“The iconic Pepsi globe is synonymous with so much – adventure, excitement, fun – and, like emojis, represents a range of unlimited emotions without saying a word,” said Carla Hassan, SVP, Global Brand Management, Global Beverage Group, PepsiCo. “The ‘Say It With Pepsi’ campaign celebrates the universal connection and communication emojis provide, with our PepsiMoji language sparking unexpected conversations and action around the world this year – going beyond the expected emoji experience.”