Over 200 leading
women advisors,
executives from Securities America,
Ladenburg and its sister investment
advisory and brokerage firms (IABs),
third-party experts and strategic
partners gathered in Dallas Oct. 9-11
for the seventh Ladenburg Institute of
Women & Finance (LIWF) Symposium.
This annual invitation-only event honors
excellence in the profession, provides
business development sessions for
women advisors and offers valuable
networking opportunities. Sixty-five
Securities America female advisors
attended this year’s symposium.
In conjunction with LIWF, 10 female
business majors interested in a career
as a financial advisor attended the first
LIFT University. Similar to the Link to
the Future program that aims to fill the
pipeline of new advisors entering our
profession, students from the University
of Georgia, the University of Central
Missouri, Southern Methodist University
and Texas Women’s University were
paired with experienced female advisors.
Participants gained exposure to critical
industry concepts, began building their
professional networks and developed
an inside perspective to benefits of a
financial services career. Thank you to
Anne Buck, Catherine Cartier and Hiedi
Hendrickson for serving as a guide to a
student attending the symposium.
Representatives from each IAB
within the Ladenburg family of firms
played a huge part in the planning
and implementation of this incredibly
inspiring and engaging event. Jaime
Desmond, chief operating officer
of Ladenburg Thalmann Asset
Management, chairs the planning
committee and kicked off the
symposium by welcoming attendees
followed by opening remarks from
Dick Lampen, president and CEO of
Ladenburg Thalmann Financial Services.
Our opening keynote speaker, Karen
McCullough, sponsored by Delaware Life,
listed the following keys to effective
personal branding:
•
•
Discovery involves learning what
others think and say about you as well
as identifying what you know about
yourself that others don’t. Every brand
has a personality.
Design addresses the need to
manage the voices in our heads
because our bodies change our minds,
our minds change our behaviors and
our behaviors change our outcomes.
She recommended everyone watch
TED Talk sensation, Amy Cuddy on
“Power Posing.”
• Distribute examines how we talk and
communicate – ideally, face to face.
She focused on creating moments
using your mouths vs your phone.
• Delivery needs clarity, consistency
and constancy. She reminded us not
to “Sybil” it (sounding like we have
different personalities).
by Janine Wertheim
President of
Securities America
Advisors, Securities
America Chief
Marketing Officer
Securities America
800-747-6111,
ext. 1005
[email protected]
In the first educational session, Aimee
Johnson, vice president of Advanced
Markets for Allianz Life Financial Services,
described strategies to help the spouse
who is financially in charge help their
financially uninterested spouse.
Next, Tom Warren, senior vice president for
American Funds, asked attendees to:
• Consider what biases you may have
about clients and what biases clients
may have about you that might be
affecting your business.
• Reflect on what measures clients use
to evaluate you and why they may work
with other advisors in addition to you.
• Review personal biases to determine
whether you say you’re an investment
advisor (which means performance
determines your value) or a financial
advisor (which means you focus on
your client’s goals).
continued on page 19
NOVEMBER 2018 | The STAR 18