MODERN ACTIVE
Bold / Sporty / Modern
CONSUMER
The Modern Active consumer has a holistic approach to health and lifestyle . They aspire to be outdoors , working out , walking to work , living in the fast lane . Staying hydrated with their bottle of choice and caffeinated whenever needed to keep energy levels up .
They are social and love to push limits physically as well as through their lifestyle choices . They appreciate functionality and performance but keep up with modern trends and moods .
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