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Royalty Magazine: Hey! What's good, Hop? Thanks for your continued support. Its been a while since we did that interview so I am hoping you'd be down for another one :). New issue dropping soon...
Hop: Hey, Taz. I'm sorry. I'm super late getting back to you. So much has been going on in my life, great things. I'm very appreciative of everything.
Royalty Magazine: Last time we spoke you were getting ready to release The Confidential LP. What has been the response since you dropped the project? What did you learn career or business wise about The Confidential? What will you do differently next time?
Hop: Since I dropped The Confidential I've learned that hip-hop is pretty much like high school. It's about popularity, who's the coolest, who we're going to follow. I dropped something that was totally different from what others expected and the response was good. I definitely got the crowd I wanted. I wish more would be in tuned to the kind of music that I make. I guess it's socially aware but it's still street music. But it's just a little bit more socially aware to what's going on. I don't ignore those topics, I jump on those. Next time I drop a project I'm going to do the exact same thing: be myself and continue to motivate the people around me.
Royalty Magazine: Over half the year is already gone, what are your goals or plans for the remainder of the year? What upcoming projects or tracks should we be checking for?
Hop: Half the year's already gone like you said. I've been working, though. I've been working on movies, I've been working on my book, I've been working on music, I've been trying to get my nonprofit organization together, my label 682 Varsity Ent. The next project that's coming out, I'll give you the scoop on it. I've never told anybody so this is an exclusive. It's called Preconceived Notions. Most likely it'll be out by the end of the year or the top of the year. That's what we're looking at. But I'm shooting visuals. Every chance I get I've been doing shows. But really I'm just trying to show the world my brand and give them me as an artist. It's not as easy as it seems, you know. It's a process.