St. Modwen 30 Years : A Generation of Regeneration 1 | Page 42

ST. MODWEN | A GENERATION OF REGENERATION | ST. MODWEN IN PICTURES

ST. MODWEN | A GENERATION OF REGENERATION | IN GOOD COMPANY

e Light
The Longbridg
ership
Festival in partn
with WERK

In good company
ARTIST
Claire Farrell
Director/Curator WERK
I approached St. Modwen in late 2012 to work
in partnership to support the development of an
independent artist-led public art and place-making
project to support the regeneration of Longbridge
through community engagement. 

“Working with
St. Modwen has
been the most
refreshing and
exciting opportunity
to date.”

310,000 sq ft Screwfix extension under construction, Trentham Lakes, Stoke-on-Trent

42

As an independent art organisation we have
worked with developers, urban design and planning
professionals and diverse partners over the last
ten years within an array of projects in the built
environment. Working with St. Modwen has been the
most refreshing and exciting opportunity to date. St.
Modwen’s openness and willingness to work in an
organic and holistic way has enabled us to create
meaningful and long-term opportunities to not only
enhance the environment through physical public
art, but most importantly it has enabled the socially
engaged process to flourish and evolve into artwork
with a sense of place. 
St. Modwen’s problem solving and ‘can do’ approach
has been incredibly inspiring. St. Modwen’s staff
across the board embrace innovation and new ways of
working; as an arts organisation working with the private
sector this is a very exciting and rare opportunity. 
St. Modwen considers long-term opportunities,
outcomes and legacy potential in every aspect of its
work, this is a vision and value that we share at WERK.
The consistent approach to diverse developments
in terms of the value the organisation places upon
environmental policy and the consideration of socioeconomic potential and opportunities is an incredible
example of social responsibility that has been
embedded within the organisation’s vision and values. 
The Longbridge Public Art Project (LPAP) culminates
in 2017, however we have also recently designed and
created a national schools ‘place making’ photography
competition for St. Modwen in celebration of their 30th
anniversary, and we look forward to seeing the exciting
results from the next generation of artists and builders.

43