do you have
examples of
client digital
projects that
you have
initiated and
developed?
what were
the client’s
objectives?
what were
the results?
TMPL Gym
When David Barton was launching his newest gym, he was months away
from having any content to share but needed a web presence that spoke
to the exciting new project he was working on. We developed an “under
construction” landing page that gave off just enough information to get
people hungry, while also providing a way for the sales team to identify
potential leads. We also created an e-blast campaign to invite people to
tour the space. The result was a sell-out of pre-opening memberships in
only a few weeks.
The Surrey
When The Surrey hotel in Manhattan’s Upper East Side underwent a
redesign, their website needed to be revamped. Working with the beautiful
black and white photography that had been shot for the advertising
campaign, and adapting the poetry that was written especially for the
hotel, the website encompassed the sexy, laid-back and luxurious feel that
embodied the brand.
The James
A complete brand refresh always includes a new website, and The James
was no exception. Working with the color palette and texture that was used
throughout the properties - earthy tones, recycled materials, rich fabrics the website used large photography to showcase the design. The modular
design was developed for brand growth so locations could easily be added.
The overall effect was a seamless continuation of the new identity.
DKC
Rebranding one of the top PR firms in the country is no small feat. We created
a memorable identity, established their voice, and supported it through their
website design. The challenge was how to show a company that represents
clients as diverse as the U.S. Government to Lady Gaga. We distilled the
many pages of information from their old site into a streamlined, user-friendly
one. The takeaway is that DKC is a leader in an ever-evolving industry.