Spry 247 Magazine Media Kit Spry247 Media Kit | Page 3

Marketing to the Modern 50+ Audience
Can your product or service benefit from the mature or senior market? This market — which we define as
people over the age of 50 — is an enormous group with incredible buying power.
Seniors spend close to 50% of all purchasing dollars
Many products and services find a majority of their audience to be seniors. In fact, seniors spend close to
50% of all purchasing dollars, and yet less than 5% of advertising is geared towards them. For example, they
constitute the majority of mail order buyers, contributors and subscribers.
Seniors have purchasing power
Seniors are the most affluent segment of our society. They make up 55% of all depositors in financial insti-
tutions, and own 77% of all assets in the United States. Seniors have five times the net worth of the average
American.
The senior market varies by age
The senior market is composed of many subgroups. They are identifiable by three main groups: pre-retirees
(people between 50 and 62), active retirees (63 to 74) and seniors (75 and over). Your marketing should differ
accordingly for each group.