Springboard for Success | Page 8

INSIGHTS

Data , Ray White Now and Economics team

PILLARS
• Data
• Pipeline
• Marketing
Ray White makes data-based decisions ; we don ’ t guess or base our decisions on emotions .
Ray White ’ s investment into the collection and analysis of data has been assisting our businesses to identify their greatest growth opportunities and biggest risks well in advance . Our data drives our ability to analyse the market , prospect for listings , market to the community and ultimately sell stock . The sheer scale of the Ray White Group is what makes our data so powerful , and it ’ s deeply integrated into all our technological and digital processes .
The report , and the way the Ray White team presents it , is the culmination of utilising our huge data lake . The resource means Ray White agents are experts - informed and armed with information invaluable to customers .
We produce our real-time auction data report - Competition Creators - weekly , compiling data from around Australia . Giving insights like clearance rates , number of active bidders , registered bidders , and auction price compared with previous highest offer , our economics team prove the success of auctions versus private treaties , and equip our offices with the evidence to back their sales methods to clients .
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We ’ re the only residential real estate group to invest in an economics team , which is led by Chief Economist Nerida Consibee .
Nerida and her team provide up-to-the-minute analysis throughout the month on any and all economic factors . The team is underpinned by robust technology , and data mining and cleaning , meaning we are confident in our analysis , and reject unproven market assumptions .
PROUDLY PRESENTING PROPERTY MARKET INSIGHTS IN REAL-TIME
Ray White Now is our monthly external report , written by the economics team .