Springboard for Success | Page 6

INSIGHTS

Pulse

PILLARS
• Data
• Pipeline
• Stock Management
Real-time performance insights .
Pulse gives our agents real-time insights into their service , performance and growth . Pulse combines our unparalleled group data with our 120 years ’ experience in supporting profitable market leaders , to produce tools that can help you become a high performing agent and build a quality , sustainable business . Built by our internal team of developers , Pulse can only be accessed by Ray White members .
The application gives agents the ability to set a yearly GCI goal which calculates the required prospecting and sale activity into an easy-tofollow plan to help prioritise , track and measure performance in real time .
Users can access information from a state , national and international level to remain informed about important trends and access information needed to educate customers during different market cycles .
With more and more features being added , Pulse remains the central measurement of performance across our businesses . The development of Ray White exclusive applications like Pulse demonstrates our determination to utilise our data and control the digital future we intend to lead . Moving forward as a group , access to real-time data and market insights for consumers has never been more important .
Our agents love that Pulse provides motivation through their goals , objectives , benchmarking and leaderboards , as well as celebrates their success with personal bests and recognition progress .
Other than measuring agent and business performance , Pulse also exposes insights around days on market , clearance rates , auction statistics and more in real time .