Ray White consistently owns 54 per cent of the media share of voice within the real estate industry , across all mediums , compared to our closest competitor who has 11 per cent . When it comes to publicity and earned media , this is simply unparalleled .
In June 2022 , for example , we had a total of 6,356 mentions across the month , which equates to an advertising space rate ( ASR ) of $ 23,557,744 . Considering our sales market share is only 12 per cent , we punch well above our weight in the media . to gain as much exposure for our agents and auctioneers as possible - lining up journalists and cameras for auctions all over the country , especially on a Saturday . We showcase the iconic properties , the quirky curiosities and the people behind the properties . We give unparalleled commentary on the market , particularly through our Chief Economist Nerida Conisbee .
Our media share of voice gives us an undeniable edge over the competition ; marketing and name recognition is paramount in a crowded industry .
Our specialist media team is extremely well connected in the industry and work tirelessly
5 %
4 %
10 %
4 %
3 %
2 % 2 % 1 % 1 %
2 %
11 %
2 %
1 %
0.4 %
Ray White 54 % Share of Voice
54 %
“ One of the greatest assets I believe I have is our own PR team . The number of times I get asked by other agents who does all the promotion for me and I tell them we do it in-house at Ray White . More importantly , it ’ s helped my business so much . A lot of people who I haven ’ t met before recognise me straight away because they ’ ve seen my face on TV or they might ’ ve seen a quote from me in the local newspaper and that ’ s because of the relationships that the Ray White Media team have with all the outlets . There ’ s no better profile building tool for an agent than the free advertising that comes through the great work our media team do for us .”
KEVIN CHOKSHI , Principal and Auctioneer , Ray White Cheltenham
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