Springboard for Success | Page 20

LEAD GENERATION

Concierge

Concierge is a purpose-built customer communication business unlike any other in the property industry .
No other group has been able to achieve the scale and the depth of services designed and delivered internally that Concierge delivers to its Ray White business owners , agents and property managers . Concierge supports our businesses and customers through two separate business functions , being :
• Moving solutions
• Client nurturing and database management services
Some other groups outsource these services to external companies or overseas , but in doing so they lose their biggest potential assets : trust , customer feedback , information , data and the ability to maintain and develop long term relationships .
Concierge Client Nurturing has the ability to design and build communication plans for agents and entire offices , including the provision of property and lifestyle marketing documentation , supported by an integrated communication strategy of phone calls , SMS , email and hard copy documents . Concierge nurtures over 100,000 clients every month on behalf of our offices and agents .
Concierge is more than a call centre , it ’ s a true support system for our members by determining what their exact needs are , and then customising a bespoke communication strategy to meet their individual objectives . Our Concierge Client Nurturing service delivers the following benefits to our agents and businesses :
• Increasing market share
• Increasing the likelihood of being called into
• Expanding geographic representation
• Helping agents achieve Elite sales status
• Improving customer service ratings
• Helping selling principals transition to non- selling principals as Concierge manages their data
• Assisting with recruitment as Concierge can build databases for incoming agents
• Helping transition new agents and businesses to our group
• Increasing the capacity of agents with provision of resources , skill , consistency , technical system expertise and strategy .
“ The sheer volume of high-quality calls Concierge make is outstanding . As agents , we need to identify our strengths and weaknesses and put our time into dollar productive tasks . Making quality calls is generally not an agent ' s strength . Concierge is the perfect tool to work alongside our agents to maintain high-volume , regular communication with our clients .
Concierge manages the database strategy and makes calls for nine of our top 10 agents , and they include their Concierge costs within their VPA .”
ALEXANDER SHEAN , Director Ray White Ascot