LEAD GENERATION
NurtureCloud
Revolutionising lead nurturing and sales management for agents .
Our investment in NurtureCloud is a strategic one - to ensure we control our technology future , continue to innovate at pace , and protect our intellectual property from being leaked to the industry through third-party providers .
With its Smart Call List feature , NurtureCloud takes the guesswork out of prospecting . It uses propensity modelling to deliver agents a list of prospective sellers on a daily basis . We know that the decision to sell is often a very thought-out one and one that involves a predictable digital and behavioural pattern . NurtureCloud tracks this behaviour and surfaces these sellers in its Smart Call list , meaning better conversations and higher conversions .
NurtureCloud also tracks the lost listings and potential opportunity in an agent ’ s database . It provides agents with reporting to help them understand exactly where the deficiencies are in their business , so that they can fill the gaps . Included in the report is the success of the Smart Call list , and we ’ re very excited to be surfacing 41.5 per cent of lost listings to our agents 30 days prior to listing .
Learning principles
“ Our investment of time in NurtureCloud might be our business ’ most effective pivot for return on investment since our family purchased a Ray White franchise 12 years ago . Having a true North Star in prospecting reporting keeps my team on point at all times , delivering greater financial returns for minutes spent working in real estate . Our agents , teams and partner principals no longer have to guess as to what is and isn ’ t working , the data reveals all . For someone looking to improve or scale , NurtureCloud is a no-brainer .”
TIGER MALAN CEO , Ray White Burleigh Group