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Hailed as the future of fashion Ghanaian-American designer Virgil Abloh broke down barriers in the traditional luxury fashion industry bringing urban streetwear to the haute couture houses and becoming one of the few black designers take on the role as creative director at a major luxury fashion house .
A multi-tasking genius with a bachelor ’ s degree in civil engineering and architecture Abloah entered the world of international fashion with an internship at Fendi in 2009 , alongside American rapper Kanye West . The two then began an artistic collaboration which resulted in some of the most iconic imagery in hip hop music .
Abloh launched his first fashion company , Pyrex Vision in 2012 , showing his entrepreneurial mindset he purchased deadstock clothing from Ralph Lauren for $ 40 , screen-printed designs on them and sold them for prices upward of $ 550 .
In 2013 Abloh embarked on his second fashion venture with the launch of his streetwear brand Off-White described as “ the grey area between black and white , a ladies line soon followed along with a home fashion line called Grey Area and by the end of 2018 , an index of sales and consumer sentiment ranked Off-White as the hottest label in the world , surpassing Gucci so it is no surprise that Off-White , Abloh collaborated with dozens of premium brands and companies , including Rimowa , Mercedes Benz , the NBA , Levi ’ s , Moncler , Jimmy Choo , Kith , Timberland and Byredo
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