BILLIONS LUxURY MAGAzINE - FOOD & DRINK u
PATRÓN TEQUILA LAUNCHES FIRST EVER NFT
The Chairman ’ s Reserve offering from PATRÓN marks the first tequila brand available on the BlockBar . com platform
PATRÓN , the world ’ s number one ultra-premium tequila , has teamed up with BlockBar . com , the world ’ s first direct to consumer NFT marketplace for wine and spirits , to launch its first-ever NFT , unlocking a bottle of the limited-edition PATRÓN Chairman ’ s Reserve . This a one-of-a-kind , exclusive blend is an incredible aged tequila reserved for the most discerning fans . It has , until now , never been released to the public , and purchase of the NFT provides ownership rights to the physical bottle of Chairman ’ s Reserve . A complex yet delicate tequila , made of 100 % Extra Añejo , this release is the ultimate form of luxury , and is so rare that it will never be replicated again . Only 150 individually numbered bottles of this exquisite tequila will be available exclusively on BlockBar . com .
The craftsmanship , creativity , and talent of the legendary PATRÓN production team has allowed PATRÓN to constantly experiment , explore and create bold innovations - like PATRÓN Chairman ’ s Reserve - while staying committed to its handcrafted production process . Aged to its full potential in a combination of Sauternes ( 80 %) barrels and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda PATRÓN , this tequila features an incredibly unique finish that creates a remarkable wine-like quality to complement the agave notes . This special release has a truly one-of-one formula with tasting notes of honey , butter and caramel followed by citrus touches of orange and tangerine .
The limited-edition Chairman ’ s Reserve blend is bottled in a handmade crystal decanter , hand-numbered by the PATRÓN familia , and beautifully packaged in a dome-shaped box with frontopening double doors featuring laser-cut panels that allow light to illuminate the liquid inside . The stunning packaging artwork is inspired by PATRÓN tequila ’ s birthplace in Atotonilco el Alto , Mexico with imagery evoking the Jalisco highlands , the PATRÓN Hacienda and agave fields . Constructed of dark , polished hard wood , hammered metal and luxurious engraving and inlays , the package itself is an object of art and desire .
236 Billions Luxury Magazine