Mark will be the first to announce that his investment in Flecha Azul is purely for promotionally and marketing purposes to help build the brand but as a lover of Tequila himself ( it contains less calories than his preferred drink wine ) he ’ s fine to let the professionals stick to what they know best , and instead use his platform as a global star to propel the business forward .
Made in Jalisco , Mexico from 100 % estate-grown Blue Weber agave , Flecha Azul derives from the Spanish words for ‘ blue ’ and ‘ arrow ’ and comprises of five expressions : Blanco , Reposado , Añejo , Cristalino and extra Añejo .
Flecha Azul Blanco is aged for two months , while the Reposado bottling is matured for six months . Meanwhile , Flecha Azul Añejo is rested in barrels for 18 months , and the Cristalino Tequila is triple filtered to give its clear appearance .
When it comes to celebrity tequila , Wahlberg acknowledges that it ’ s a space that is occupied by some of Hollywood ’ s heavyweights . In 2019 Dwayne “ The Rock ” Johnson launched Teremana , and only last year Keeping up the Kardashian ’ s star and model Kendall Jenner launched her own line , 818 named after the Calabasas area code she grew up in .
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