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Robots taking over the world is the premise of most sci-fi films but while physical walking tall robots may still be a few years away radical developments in science , engineering and artificial intelligence , means that robots are still impacting on our daily lives but not as you would expect .
Social media has become the staple of our daily lives and while we like , share and engage on all matters across numerous platforms many of us are unaware that H2R ( Human 2 Robot ) interaction is taking place in the form of virtual influencers .
Social media influencers those responsible for posting content online and guiding followers – are often accused of presenting artificial versions of their lives . But one group in particular is blurring the line between real and fake these are the new breed the computer-generated virtual influencers .
Created by tech-savvy teams using computer-generated imagery , CGI or virtual influencers look and act just like real people , but are in fact merely digital images with a curated online presence .
Virtual influencers like Miquela Sousa ( known as Lil Miquela ) have become increasingly popular to brands looking to expand their reach , engagement and appeal . They can be altered to look , act , and speak however brands desire , and don ’ t have to physically travel to photo shoots – a particular draw during the pandemic , and like human influencers , they appear in different body types , ages , genders and ethnicities but the fact that virtual influencers can be altered to suit societies whims can call into debate questions about colonialism , cultural appropriation , and exploitation .
Take for example , Shudu (@ shudu . gram ) a beautiful Black woman and “ the world ’ s first digital supermodel ” who has a following of over 185k however behind her scenes sits her creator a white British male photographer called Cameron-James Wilson . So In an age of racial appropriation can this truly be right ?
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