The BOOM of MONOPOLY GO:
How has Monopoly GO become one of the most profitable mobile games ever?
By Franco Junior Solis- March 12, 2025
Monopoly GO is a mobile game published by SCOPELY in around April 2023, the time when Hasbro decided to give the right to this company in order to create this addictive and entertaining masterpiece. Literally, after taking the image of the world-renowned Monopoly board game,“ MONOPOLY GO!” became a massive success, being considered the“ most successful mobile game launch” by many market investors; it made around 3 billion USD of gross revenue since launching, being regarded as the fastest growing mobile game of all times.
When considering the massive success the game has become, taking a look at the actual gameplay seemed reasonable, especially because of generating a revenue comparable to half of that of Roblox or even Genshin Impact in just a little less than 2 years. The playing style of the game is really simple, allowing you to roll a dice in order to advance across your board yet not putting you against any players; it basically makes you gain in-game money for you to then build your“ board;” this board is actually not even visible in the actual board, being a little weird. Some people would even call it“ slots,” utilizing the same principle and making you addicted to the fact of the continuous flow and gain of something; it prompts you to keep going, literally forcing you to either pay for more dice at some point or give up against other competitors.
And, yes, in this game, there are competitions. In the case of a race, for example, you compete against other players around the world to see who gets more“ special” points in order to raise your rank. The rewards are clear, giving you stickers, which are the whole purpose of the game( a personal collection), and even money or more dice to just get you to keep playing. However, regarding the multiplayer aspect of the game, it lacks a solid structure, taking the original basis of the board game and destroying them completely. For instance, you don’ t even play against other characters on the board but just get to annoy them by either stealing from their bank account or destroying