to a little project with a big idea
A student-produced digital artefact dedicated to exploring a different side of racing, The Racecaller looks beyond the generic socially elitist and odds-obsessed racing media. At the heart of this project is the horse, a creature that inspires millions of people worlwide, forms the backbone of a multi-billion dollar industry and is for many a way of life. The industry is tough on all and there is little information for young people to get involved. This artefact is hopefully only the beginning of my journey into the sport that has captured my imagination from day one.