SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 257

HIGH PRIORITY MARKET

India Tablet PC Market Forecast and Opportunities 2018

Key Players in India

Xiaomi Technology India Private Limited 5thFlr , Delta Blk , Embassy Tech Sq , Marathahalli - Sarjapur Outer Ring Road , Kaverappa Layout , Kadubeesanahalli , Bengaluru - 560103 , W : mi . com / in
Micromax Informatics Ltd Micromax House , 90B , Sector-18 , Gurgaon - 122015 , T : + 91-124-4811000 , E : info @ micromaxinfo . com , W : micromaxinfo . com
Samsung India Electronics Pvt . Ltd . 2nd , 3rd , 4th Floor , Tower-C , Vipul Tech Square , Sector-43 , Gurgaon - 122002 , T : 0124-4881234 , W : www . samsung . com / in
IBall 87 / 93 , Mistry Industrial Complex , MIDC Croos Road A , Andheri East , Mumbai - 400093 , T : 022 3081 5100 , W : iball . co . in
ASUS Technology Pvt . Ltd 4C , Supreme Chambers , 17 / 18 , Veera Desai Road ,, Industrial Area , Andheri West , Mumbai - 400072 , Maharashtra T : 1800 209 0365 , W : asus . com
Lenovo India Pvt . Ltd Ferns Icon , Level -2 , Doddenakund , Village , Marathhalli Outer Ring Road , Marathhalli Post , Kr Puram Hobli , Bangalore-560037 ; T : 022 3084 7000 ; E : services _ ed @ lenovo . com , W : lenovo . com
Dell India Private Limited # 12 / 1,12 / 2A , 13 / 1A , Challaghatta Village , Varthur Hobli , South , Bangalore - 560071 T : 91-080-25357311 ; W : dell . co . in
Apple India Private Limited 19 Floor , Concorde Tower C , UB City No 24 Vittal Mallya Road , Bangalore - 560001 T : 800 – 692 – 7753 , W : apple . com
VIVO T : 1800 102 3388 , E : info @ vivoglobal . com , W : www . vivo . co . in
Oppo T : 1800-103-2777 , E : service @ oppomobile . in ; W : oppo . com
Simmtronics Semiconductors Ltd . T : 011-40570300 ; E : sales @ simmtronics . com W : simmtronics . com
Vie Technology Pvt . Ltd . T : 011-47023633 ; W : tabletpcmanufacturer . in
Karbonn Mobiles T : 080 4089 4888 ; E : info @ karbonnmobiles . com W : karbonnmobiles . com
With the launch of the first Tablet PC
tablet PC market is expected to witness
named iPad by Apple in 2010 , the tablet
increasing demand from various
PCs gained widespread popularity
industries such as small and medium
across the world with India being no
businesses , educational institutes , food
exception to it . Tablet PC market in
service industry etc . The market for
India is growing radically because of the
tablet PCs in the education sector is
various reasons such as increasing
already growing extremely well as a
demand for portable devices , rising
result of government initiatives aimed at
disposable income , large and young
providing affordable tablets to students
population base , etc . However , unlike
at schools and educational institutes .
rest of the mature markets , Indian
Several companies such as Datawind ,
market is not dominated by Apple or
Micromax etc . are specifically focussing
Samsung rather the sales for 7 inches
on designing affordable tablets for the
Tablet PC ’ s from domestic
education sector . There are several
manufacturers are more prominent .
international and local players which
Tablet PC market in India has emerged
are planning to enter the Indian Tablet
as one of the most competitive markets
PC market over the next few years . The
after China with a lot of large and
major players operating in the market
medium size companies launching their
include Micromax , Karbonn and Lava . It
Tablet PC brands to capitalise upon this
has been forecasted that Tablet PC
emerging opportunity .
market revenues in India are expected
According to “ India Tablet PC Market
to grow at the CAGR of 33 % by 2018 .
Forecast & Opportunities , 2018 , the
Tablet PC market to cross USD 2 Bn revenue by 2018
Increasing usage and preference for
in 2010 , the company set a benchmark
tablets in education sector , private
in the computing industry . Tablet PCs
enterprises and growing demand from
have gained widespread acceptability
the smartphone and laptop users would
quickly across the world .
drive the market for tablet PC over the
Samsung was the first to introduce
coming years . India is one of the fastest
tablet PCs in India targeting the
developing economies . As a result of
younger generation of mobile phone /
rapidly improving technology , booming
smartphone users but now tablet PCs
service industry and need for easy and
have gained huge market in industries
fast networking , the demand for
such as IT , education , retail , food
lightweight computing is increasing .
services etc . The Tablet PCs are serving
According to a recently published report
as a hybrid device of smartphones and
by TechSci Research ‘ India Tablet PC
laptops / notebooks , serving both
Market Forecast and Opportunities ,
purposes of easy communication and
2018 ’, the market for tablet PCs across
computing .
the service industry and also among
‘ India Tablet PC Market Forecast &
small and medium businesses is set to
Opportunities , 2018 ’ report mentions
rise radically . Majority of the Fortune
that the growth of Tablet PCs is closing
500 companies are also using tablets
the gap between smartphones and
for their routine work .
computers and is encouraging its usage
In addition , the report mentions that the
across the service industry .
acceptance and usage of tablet PCs in
In addition , the Government of India is
various sectors will contribute to the
also pushing tablet market by taking
market growth and it is expected that
various initiatives , especially in
India Tablet PC market will cross USD 2
education sector by launching tablets
Billion revenues by the end of 2018 .
such as Sakshat , Aakash etc . The
With the launch of the first Tablet PC
government aims to improve the usage
( iPAD ) at commercial level by Apple Inc
of tablets in the education sector by
Spotlight on Indian Electronics 2016 | 257