SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 206

HIGH PRIORITY MARKET - AUTOMOBILE
INCREASING INVESTMENTS BY GLOBAL CAR MANUFACTURERS
Global car majors have been ramping up investments in India to cater to the growing domestic demand . Also , these manufacturers plan to leverage India ' s competitive advantage to set up export-oriented production hubs .
· Planning to double its current investment level of about USD2.5 billion over the next five years .
· Aims to raise its market share from 1.5 per cent in FY13 to 10 per cent by FY19 .
· To increase the Chennai Plant capacity to 400,000 units a year in a few years time .
· On 10th September 2015 , Ford has signed a MoU with the Tamil Nadu government for increasing the manufacturing capacity of its plant and for establishing new engineering and technology center at Chennai .
· Long term strategy to export 25 per cent of vehicles and to make India compact car global production base .
· Is in the process of expanding its dealer network from 33 in January 2013 to 50 by 2014 end .
· Plans to raise the number of car offerings in the sub USD46,000 category .
· Plans to launch up to eight models over the next 5 – 6 years .
· Honda is planning to invest USD160 million in India to expand its capacity for cars and bike by the end of 2016 .
· This will include a new diesel engine component production and a forging plant .
· Expects to invest another USD163 million at Bidadi plant near Bengaluru .
· Toyota is planning invest USD165 million on its new engine plants and projects .
· Plans to invest USD552-737million over the next two to three years to develop new products .
· Increased the plant capacity of 20,000 units per year in Chakan Plant , which is the largest for any luxury car manufacturer in India .
· Expansion of MIDC and MoU , and to invest USD244 mn for capacity expansion in Chakan , Pune .
· Mercedes-Benz will introduce 15 products in 2015 , including products without any predecessors in India . These 15 new products are Mercedes-Benz India ' s biggest product initiative till date .
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