SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 172

HIGH PRIORITY MARKET- IT
Introduction
India is the world ' s largest sourcing destination for the
The IT industry has also created significant demand in the
information technology( IT) industry, accounting for
Indian education sector, especially for engineering and
approximately 67 per cent of the US $ 124-130 billion
computer science. The Indian IT and ITeS industry is
market. The industry employs about 10 million workforces.
divided into four major segments – IT services, Business
More importantly, the industry has led the economic
Process Management( BPM), software products and
transformation of the country and altered the perception of
engineering services, and hardware.
India in the global economy. India ' s cost competitiveness
The IT-BPM sector which is currently valued at US $ 143
in providing IT services, which is approximately 3-4 times
billion is expected to grow at a Compound Annual Growth
cheaper than the US, continues to be the mainstay of its
Rate( CAGR) of 8.3 per cent year-on-year to US $ 143
Unique Selling Proposition( USP) in the global sourcing
billion for 2015-16. The sector is expected to contribute
market. However, India is also gaining prominence in
9.5 per cent of India’ s Gross Domestic Product( GDP) and
terms of intellectual capital with several global IT firms
more than 45 per cent in total services export in 2015-16.
setting up their innovation centres in India.
Market Size
The Indian IT sector is expected to grow at a rate of 12-14
Association of India( IAMAI). India’ s internet user base
per cent for FY2016 in constant currency terms. The sector
reached over 350 million by June 2015, the third largest in
is also expected triple its current annual revenue to reach
the world, while the number of social media users grew to
US $ 350 billion by FY 2025, as per National Association of
143 million by April 2015 and smartphones grew to 160
Software and Services Companies( NASSCOM).
million.
India, the fourth largest base for new businesses in the
Public cloud services revenue in India is expected to reach
world and home to over 3,100 tech start-ups, is set to
US $ 838 million in 2015, growing by 33 per cent year-onincrease
its base to 11,500 tech start-ups by 2020, as per
year( y-o-y), as per a report by Gartner Inc. In yet another
a report by NASSCOM and Zinnov Management
Gartner report, the public cloud market alone in the
Consulting Pvt Ltd.
country was estimated to treble to US $ 1.9 billion by 2018
India’ s internet economy is expected to touch Rs 10 trillion
from US $ 638 million in 2014. Increased penetration of
( US $ 146.72 billion) by 2018, accounting for 5 per cent of
internet( including in rural areas) and rapid emergence of
the country’ s GDP, according to a report by the Boston
e-commerce are the main drivers for continued growth of
Consulting Group( BCG) and Internet and Mobile
data centre co-location and hosting market in India.
Investments
Indian IT ' s core competencies and strengths have
times the investment made last year. VC funding to the IT
attracted significant investments from major countries. The
& ITes sector amounted to 55 per cent of total VC funding
computer software and hardware sector in India attracted
made this year.
cumulative Foreign Direct Investment( FDI) inflows worth
Most large technology companies looking to expand have
US $ 20.42 billion between April 2000 and December 2015,
so far focused primarily on bigger enterprises, but a report
according to data released by the Department of Industrial
from market research firm Zinnov highlighted that the
Policy and Promotion( DIPP).
small and medium businesses will present a lucrative
Indian start-ups are expected to receive funding worth
opportunity worth US $ 11.6 billion in 2015, which is
US $ 5 billion by the end of 2015, a 125 per cent increase
expected to grow to US $ 25.8 billion in 2020. Moreover,
in a year, according to a report by IT Industry association
India has nearly 51 million such businesses of which 12
NASSCOM.
million have a high degree of technology influence and are
The Private Equity( PE) deals increased the number of
looking to adopt newer IT products, as per the report.
Mergers and Acquisitions( M & A) especially in the e-
Some of the major developments in the Indian IT and ITeS
commerce space in 2014. The IT space, including e-
sector are as follows:
commerce, witnessed 240 deals worth US $ 3.8 billion in
Ø
PurpleTalk Inc, a US based mobile solutions company,
2014, as per data from Dealogic.
has invested US $ 1 million in Nukkad Shops, a
India also saw a ten-fold increase in the venture funding
Hyderabad based uber-local commerce platform that
that went into internet companies in 2014 as compared to
helps neighbourhood retail stores take their
2013. More than 800 internet start-ups got funding in
businesses online through a mobile app.
2014 as compared to 200 in 2012, said Rajan Anandan,
Ø
KartRocket, a Delhi based e-commerce enabler has
Managing Director, Google India Pvt Ltd and Chairman,
completed its US $ 8 million funding round by raising
IAMA.
US $ 2 million from a Japanese investor, which will be
About 554 start-ups received funding this year compared
used to enhance Kraftly, a mobile-first online-toto
342 during last year. Seed and venture capital funds
offline marketplace targeting small sellers, individuals
made investments worth US $ 3.4 billion this year, three
and home-based entrepreneurs in India in product
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