SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 168

HIGH PRIORITY MARKET - LED LIGHTS

Key Players in India

Bajaj Electricals Ltd Shekhar Bajaj - Chairman and MD 51 , Mahatma Gandhi Road , Fort , Mumbai - 400023 , Maharastra T : 022-24064431 , 22043780 E : chaitanyad @ bajajelectricals . com W : bajajelectricals . com
Fiem Industries Ltd J K Jain - Chairman and MD Plot No . 1915 , HSIIDC , Rai Industrial Estate , Phase-V , Distt . Sonepat ( Haryana ) T : + 91-130-2367905 / 907 E : fiemunit7 @ fiemindustries . com W : fiemindustries . com
General Electric Jeff Immelt - CEO DLF Cyber Green , Gurgaon , Haryana T : + 91-124-4808123 E : rachana . panda @ ge . com , W : ge . com
Havells India Ltd Sunil Sikka - President QRG Towers , 2D , Sec- 126 , Express way , Noida - 201304 UP ( India ) T : + 91-120-3331000 E : marketing @ havells . com , W : havells . com
HPL Electric & Power Pvt Ltd Lalit Seth - Chairman and MD 1 / 21 , Asaf Ali Road , New Delhi - 110002 T : + 91-11-23234411 E : hpl @ hplindia . com , W : hplindia . com
OSRAM India Pvt Ltd Aldo Kamper - CEO 11th Floor , Signature Towers , Tower B , South City-1 , Gurgaon - 122001 , Haryana , India T : + 91-124-4150100 E : webmaster @ osram-os . com , W : osram . com
NTL Lemnis India Pvt Ltd Arun Gupta - MD A-111 , Sector-65 , Noida - 201301 , Uttar Pradesh , India T : + 91-120-4008888 E : info @ ntl-lemnis . com , W : ntl-lemnis . com
Philips India Ltd Krishna Kumar Ananthasubramanian - CEO 9th Floor , DLF 9-B , DLF Cyber City , Sector 25 , DLF Phase - 3 , Gurgaon - 122002 , India T : 0120-6611094 , 4606246 , W : philips . com
Surya Roshni Ltd Jai Prakash Agarwal - Chairman Padma Tower-1 , Rajendra Place , New Delhi – 110008 ( India ) T : + 91-11-25810093-96 E : consumercare @ sroshni . com , W : surya . co . in
SSK Group ( Syska LED ) Sunil Gaikwad - Vice President Sakore Nagar , Viman Nagar , Pune - 411014 T : + 91-20-40131000 E : info @ sskgroup . in , W : syskaledlights . com
Kwality Photonics Pvt Ltd Vijay Kumar Gupta - Director 29 , Electronic Complex , Kushaiguda , Hyderabad-500062 , Andhara Pradesh T : 040-27123555 E : kwality @ kwalityindia . com W : kwalityphotonics . com
India LED Market to Grow 30 % in the Next 5 Years
1 .
However , while the Government and
a .
Additional help in matching
industry are already taking steps to
the incentives ( e . g . cheap
raise demand for energy efficient
land , lower interest rates )
lighting , there exist supply side
offered by some of our
weaknesses in LED lighting
neighbouring countries ( like
products and LED Luminaires .
China , Sri Lanka ) for
a .
Limited testing capacity for
manufacture of LEDs is
LED lighting .
needed .
b .
Heavy dependence on imports
4 .
Further , Indian manufacturing has
for electronic components and
potential to become more cost
LED chips , as well as end
competitive vs . China with
product .
increasing labour costs in China
2 .
Currently , our strength lies in
compared to India , and a
conventional Luminaires and
weakened INR vs . a strengthening
complete range of lamp
CNY .
manufacture , as well as availability
5 .
Large volumes of low quality
of a strong labour force for
imports in recent years have
assembling LED products .
affected consumer confidence in
a .
However , our involvement in
new technologies , thus increasing
luminaire design and research
the need for quality-control on
needs strengthening .
supply in the market . Additionally ,
3 .
India has been very successful in
customers have been using
manufacturing CFL and this can be
increasing amount of smart
replicated in LED as well .
controls in lighting .
India Lighting Industry : SWOT analysis
Strengths
materials .
Ü
Ü
Ü
Ü
Huge demand forecasted for all types of lighting products , specially
LED and CFLs , driven by increasing awareness and rural electrification .
Large distribution network , with a huge number of retail outlets •
Availability of huge manpower
( skilled / unskilled ).
Availability of natural resources , except rare earth material .
Strong manufacturing capability and capacity for luminaires and light sources ( GLS , CFL , FTL ) which are ready for conversion to LEDs manufacturing plants .
Ü
High cost of capital due to high interest rates .
Ü
Low consumer confidence , due to poor quality products in the market .
Ü
Low awareness among consumers about benefits of LEDs / CFLs , consumers scared by the cost without understanding the benefits .
Ü
Poor power quality condition , requiring products to have very strong specification .
Ü
Weak logistics infrastructure .
Ü
Inefficient & high transportation cost .
Opportunity
Weakness
Ü
The Indian lighting industry is less energy efficient compared to other countries ; significant scope for improvement .
Ü
Low capability for domestic production of electronics ; majority of value-add for Indian LED market is done outside of India .
Ü
Less Govt . support compared to global competitors like China , who has become a global manufacturing hub for LED /
Electrical components through a lot of government support .
Ü
Low R & D and Testing lab capability .
Ü
Lack of skill development programs and institutions .
Ü
No availability of rare earth
Ü
Ü
Ü
Ü
Ü
Huge potential to move LED and electronic component manufacturing to India .
India likely to become cost competitive vs . China on export of manufactured goods due to increasing and higher labour costs in China , and a strengthening Yuan , coupled with a weakening rupee .
Potential to move to greater automation in lighting ( including dimmablity option ) via a strict and mandatory Energy Conservation
Building Code ( ECBC ). This would also leverage India ’ s software skills for automation .
Fast growing Indian infrastructure
( projected to grow by 5-7 % CAGR over next 5 years ).
Scope for more environment friendly products and their disposal .
Spotlight on Indian Electronics 2016 | 168