SPOTLIGHT ON INDIAN ELECTRONICS Spotlight on Indian Electronics | Page 168

HIGH PRIORITY MARKET- LED LIGHTS

Key Players in India

Bajaj Electricals Ltd Shekhar Bajaj- Chairman and MD 51, Mahatma Gandhi Road, Fort, Mumbai- 400023, Maharastra T: 022-24064431, 22043780 E: chaitanyad @ bajajelectricals. com W: bajajelectricals. com
Fiem Industries Ltd J K Jain- Chairman and MD Plot No. 1915, HSIIDC, Rai Industrial Estate, Phase-V, Distt. Sonepat( Haryana) T: + 91-130-2367905 / 907 E: fiemunit7 @ fiemindustries. com W: fiemindustries. com
General Electric Jeff Immelt- CEO DLF Cyber Green, Gurgaon, Haryana T: + 91-124-4808123 E: rachana. panda @ ge. com, W: ge. com
Havells India Ltd Sunil Sikka- President QRG Towers, 2D, Sec- 126, Express way, Noida- 201304 UP( India) T: + 91-120-3331000 E: marketing @ havells. com, W: havells. com
HPL Electric & Power Pvt Ltd Lalit Seth- Chairman and MD 1 / 21, Asaf Ali Road, New Delhi- 110002 T: + 91-11-23234411 E: hpl @ hplindia. com, W: hplindia. com
OSRAM India Pvt Ltd Aldo Kamper- CEO 11th Floor, Signature Towers, Tower B, South City-1, Gurgaon- 122001, Haryana, India T: + 91-124-4150100 E: webmaster @ osram-os. com, W: osram. com
NTL Lemnis India Pvt Ltd Arun Gupta- MD A-111, Sector-65, Noida- 201301, Uttar Pradesh, India T: + 91-120-4008888 E: info @ ntl-lemnis. com, W: ntl-lemnis. com
Philips India Ltd Krishna Kumar Ananthasubramanian- CEO 9th Floor, DLF 9-B, DLF Cyber City, Sector 25, DLF Phase- 3, Gurgaon- 122002, India T: 0120-6611094, 4606246, W: philips. com
Surya Roshni Ltd Jai Prakash Agarwal- Chairman Padma Tower-1, Rajendra Place, New Delhi – 110008( India) T: + 91-11-25810093-96 E: consumercare @ sroshni. com, W: surya. co. in
SSK Group( Syska LED) Sunil Gaikwad- Vice President Sakore Nagar, Viman Nagar, Pune- 411014 T: + 91-20-40131000 E: info @ sskgroup. in, W: syskaledlights. com
Kwality Photonics Pvt Ltd Vijay Kumar Gupta- Director 29, Electronic Complex, Kushaiguda, Hyderabad-500062, Andhara Pradesh T: 040-27123555 E: kwality @ kwalityindia. com W: kwalityphotonics. com
India LED Market to Grow 30 % in the Next 5 Years
1.
However, while the Government and
a.
Additional help in matching
industry are already taking steps to
the incentives( e. g. cheap
raise demand for energy efficient
land, lower interest rates)
lighting, there exist supply side
offered by some of our
weaknesses in LED lighting
neighbouring countries( like
products and LED Luminaires.
China, Sri Lanka) for
a.
Limited testing capacity for
manufacture of LEDs is
LED lighting.
needed.
b.
Heavy dependence on imports
4.
Further, Indian manufacturing has
for electronic components and
potential to become more cost
LED chips, as well as end
competitive vs. China with
product.
increasing labour costs in China
2.
Currently, our strength lies in
compared to India, and a
conventional Luminaires and
weakened INR vs. a strengthening
complete range of lamp
CNY.
manufacture, as well as availability
5.
Large volumes of low quality
of a strong labour force for
imports in recent years have
assembling LED products.
affected consumer confidence in
a.
However, our involvement in
new technologies, thus increasing
luminaire design and research
the need for quality-control on
needs strengthening.
supply in the market. Additionally,
3.
India has been very successful in
customers have been using
manufacturing CFL and this can be
increasing amount of smart
replicated in LED as well.
controls in lighting.
India Lighting Industry: SWOT analysis
Strengths
materials.
Ü
Ü
Ü
Ü
Huge demand forecasted for all types of lighting products, specially
LED and CFLs, driven by increasing awareness and rural electrification.
Large distribution network, with a huge number of retail outlets •
Availability of huge manpower
( skilled / unskilled).
Availability of natural resources, except rare earth material.
Strong manufacturing capability and capacity for luminaires and light sources( GLS, CFL, FTL) which are ready for conversion to LEDs manufacturing plants.
Ü
High cost of capital due to high interest rates.
Ü
Low consumer confidence, due to poor quality products in the market.
Ü
Low awareness among consumers about benefits of LEDs / CFLs, consumers scared by the cost without understanding the benefits.
Ü
Poor power quality condition, requiring products to have very strong specification.
Ü
Weak logistics infrastructure.
Ü
Inefficient & high transportation cost.
Opportunity
Weakness
Ü
The Indian lighting industry is less energy efficient compared to other countries; significant scope for improvement.
Ü
Low capability for domestic production of electronics; majority of value-add for Indian LED market is done outside of India.
Ü
Less Govt. support compared to global competitors like China, who has become a global manufacturing hub for LED /
Electrical components through a lot of government support.
Ü
Low R & D and Testing lab capability.
Ü
Lack of skill development programs and institutions.
Ü
No availability of rare earth
Ü
Ü
Ü
Ü
Ü
Huge potential to move LED and electronic component manufacturing to India.
India likely to become cost competitive vs. China on export of manufactured goods due to increasing and higher labour costs in China, and a strengthening Yuan, coupled with a weakening rupee.
Potential to move to greater automation in lighting( including dimmablity option) via a strict and mandatory Energy Conservation
Building Code( ECBC). This would also leverage India’ s software skills for automation.
Fast growing Indian infrastructure
( projected to grow by 5-7 % CAGR over next 5 years).
Scope for more environment friendly products and their disposal.
Spotlight on Indian Electronics 2016 | 168