E
very now and then an organization needs a jolt to revitalize its mission and energy.
And since Nick Pinizzotto took the reigns as President and CEO of Sportsmen’s
Alliance two years ago, that’s exactly what’s happened.
Today’s Sportsmen’s Alliance is more energized and
aggressive – both about what we’re doing and how we’re doing it –
than at any time since its inception nearly 40 years ago.
“Everyone throughout the organization, from the board
of directors down, felt we needed a new look to coincide with
the new energy taking place around here, and I think we’ve
done just that,” said Brian Lynn, vice president of marketing
and communications. “We’ve created an icon that symbolically
represents the mission of the Sportsmen’s Alliance, and which
gives us an updated and professional look upon which to continue
to brand the organizations.”
As part of the update, the “U.S.” will be dropped from the
name of both the Sportsmen’s Alliance and the Foundation.
Th is wasn’t a decision easily made, but one that upon looking
at modern communications methods – namely the internet and
search engines – that we realized the change would be a benefit
in the long run. The acronym USSA, often used in place of the
official name, created branding issues with other organizations
and poor search-engine traffic results. Likewise, our website’s
domain name suffered similarly as it didn’t match the name of the
organization completely. It’s a change that will take some time
to adapt to, but one that ultimately positions the Sportsmen’s
Alliance and our partners for a stronger future.
While the logo and name have undergone some changes,
the mission to protect and advance hunting, fi shing and trapping
remains constant – the Sportsmen’s Alliance will continue to
protect these endeavors in all 50 states, at the federal level, in
the court system and at the ballot box. And with our 95-percent
success rate, responsible and transparent fi nancial accountability,
which is epitomized by the coveted 4-Star Rating from Charity
Navigator, you can be sure that sportsmen will continue to have a
protector and advocate for decades to come.
“While we are pleased with our recent growth, we still have a very long way to
go in order to position ourselves to be even more effective fighting on behalf of
sportsmen. We believe these exciting new changes will only deepen our appeal
while making us easier to find and more recognizable.”
ICONIC
SYMBOLISM
A tribute to the arrowhead, the logo conveys power and
strength, and successfully ties together our history, mission and
importance to the outdoor lifestyle while maintaining a clean and
modern feel.
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SPORTSMEN’S MONTHLY
August 2015
The three points represent hunting, fishing and trapping,
where we devote all of our energy and resources.
The three sides symbolize the realms in which we protect our
heritage, via legislation, in the courts and at the ballot box.
The orange color conveys sportsman activities and the
outdoors, while the blue brings a sense of strength and unity.
August 2015
SPORTSMEN’S MONTHLY
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