CONTENTS
MESSAGE
WHAT’S INSIDE
5
12
W
SPORTSMEN’S
ALLIANCE
NEW LOOK,
SHORTER NAME,
SAME ALLIANCE
11 Legislative
California and Illinois
Bobcats, Florida Bears
2 President’s Message
12 Educating the public
3 News
14 Western Office
Nick Pinizzotto, President & CEO
of the Sportsmen’s Alliance
11
14
HEADLINES FROM
AROUND THE COUNTRY
FROM THE
PRESIDENT
Sportsmen’s Alliance on
national news amidst
‘Cecil’ the lion uproar
elcome to the new look of the Sportsmen’s Alliance! I’m sure you noticed our different
look right away when you pulled Sportsmen’s Monthly from your mailbox, and I
hope your first impression was positive. If you’re not sold right away on our new logo and the
shortening of our name, I think in time you will see that this was an important and necessary
step for the organization.
When I first arrived at Sportsmen’s Alliance a little over two years ago, a few things stood
out to me about our outward image. As a sportsmen’s organization, I thought we were a little
too much shirt and tie, and not enough camouflage and blaze orange. I thought our logo had a
bit of an aged feel and gave a lot of impressions that led people to believe that we are a shooting
sports organization as opposed to one that works to protect hunting, fishing and trapping.
To those of you who have been supporting us for many years, it’s likely that you never
gave our name or logo much thought, and it was probably just fine with you. But in order to
attract new people to our organization, it was necessary for us to liven up our look while still
being the toughest dog in the yard when it comes to defending our outdoor heritage. To that
end, we believe we settled on a look that is appealing, modern and strong that will help us in
our effort to grow membership.
Be sure to read the feature in this issue for more details on our rebranding efforts
and why we felt it was important. Ultimately it is important that we become an attractive
brand for potential members and supporters, which will result in a larger and stronger
organization that is even better equipped to protect our outdoor sports that we all love. I
think we took a big step in that direction.
Setting the record straight
on California Bears
Nick Pinizzotto | President and CEO
Social media
What’s trending?
Sportsmen’s Alliance
Sportsmen’s Alliance
Sportsmen’s Alliance
I AM THE
ALLIANCE.
“BECAUSE I WANT TO STOP
ANIMAL RIGHTS ACTIVISTS FROM
DESTROYING OUR HERITAGE.”
#IAMTHEALLIANCE
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Jana Waller
Host of Skullbound TV
SPORTSMEN’S MONTHLY
August 2015
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August 2015
SPORTSMEN’S MONTHLY
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