SPORTSMENSALLIANCE.ORG
Our digital addresses and looks
will change, but expect the same
coverage and protection from the
website to social media
O
n Aug. 14, the domain for the Sportsmen’s Alliance
changed to sportsmensalliance.org. The change in
URL reflects the organization’s name change, making it
easier to remember than the old domain address – which
only included half of the organization’s name.
“Admittedly, shortening the name of the organization
and changing the domain name are big decisions, but
we believe having continuity across all television, print,
digital and social media channels will better serve
current and future branding efforts and initiatives in the
long run,” said Lynn.
Sportsmensalliance.org will remain functionally
the same, but will take on the new look and feel of the
organization. The new logo and colors will replace the
old versions and our social media channels will all update
to reflect the new name and logo.
WE ARE THE
ALLIANCE.
“BECAUSE WE WANT TO PROTECT HUNTING.”
#IAMTHEALLIANCE
SOCIAL MEDIA
FACEBOOK.COM/SPORTSMENSALLIANCE
@SPORTSMENSALL
TWITTER.COM/SPORTSMENSALL
@SPORTSMENSALL
INSTAGRAM.COM/SPORTSMENSALL
T
he launch of the new-look Sportsmen’s Alliance was tied to the airing of Jason Matzinger’s Project Elk on
Sportsman Channel, which first aired on Aug. 15 at 7 p.m. EST and will then enjoy a second airing Oct. 31 at
the same time. The one-hour special highlights the challenges elk face during each of the four seasons, the intimate
connection of hunter to prey and the role of sportsmen in wildlife management and conservation.
The Aug. 15 airing served as the national introduction to the new Sportsmen’s Alliance. The organization’s first
commercial will feature a powerful message delivered by an ensemble cast of the most popular and recognizable
faces from the outdoors industry – some of which you can see in the series of “I am the Alliance” advertisements
throughout this issue.
Jen O’Hara, Norissa Harman
9
SPORTSMEN’S MONTHLY
August 2015
Founders of Girls With Guns Clothing
Hosts of Universal Huntress TV