The U.S. Commercial Service’s Sports & Fitness Industry Resource Guide - 2020 Edition is an important tool to assist U.S. companies with identifying new international market opportunities. The Guide provides a detailed analysis of the sports & fitness industry sectors in 10 countries, covering trends, demand, local industry associations, and events. It also includes a chart at the end of each market analysis that shows which sports & fitness subsectors are best prospects for that particular market. These market reports are based on the expert observations of our U.S. Commercial Service Sports & Fitness Industry Specialists worldwide. Please note in the Guide that we have tried to include as much information as possible pertaining to U.S. exports of sporting goods to the featured countries. Some country reports may include more information regarding U.S. exports than others, but all focus on best-prospects for U.S. exporters of sports & fitness goods. Finally, the Global Textiles, Apparel, and Sporting Goods Team would like to acknowledge the contributions of our Commercial Specialists in Australia, Czech Republic, Finland, Germany, Hong Kong, India, Japan, Norway, Sweden, and Thailand. This Sports & Fitness Industry Resource Guide would not be possible without their efforts. Thank you to all our colleagues who contributed to this guide. A special thank you to our Sub-Team Lead for the Sports & Fitness sector, Alexandra Natale for gathering the reports, editing, and formatting the Guide. Thank you all for your hard work.
Introduction
By Desi Jordanoff, Global Textiles, Apparel, and Sporting Goods Team Leader