Durham
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www.castleinsuranceservices.co.uk
“Castle Insurance Services have been involved with Durham CCC
for many years now; we currently insure both the club and the
cricket ground. Castle Insurance Services have a great relationship
with Durham CCC and currently sponsor a player, Ryan Pringle,
and also have a box at the ground. We regularly use the facilities
down at the club for business and pleasure, staff and clients come
down for meetings and training and we also go to watch as many
games as possible.
It’s a relaxed and friendly atmosphere down at the Emirates
Riverside and a fantastic community club. The new branding and
logo look fabulous and we believe it will attract more youth and
families to the club. From all of us here at Castle Insurance Services
we would like to wish everyone associated with Durham CCC all
the very best and keep up the great work.”
Paul Younger
want to have a successful first team but
also continue to grow the commercial
aspects of the business and grow cricket
at all levels in the North.”
2019
“We have a busy year ahead both
on and off the field. The team are
hoping to progress from last year. We
had a good T20 campaign but we want
to be more competitive in the County
Championship this year. We are also
hosting three games in the Cricket World
Cup as well as concerts and a range of
large events and conferences. We are
also developing the retail and restaurant
offering at the ground.
We really want to attract more
families to the ground and have
ambitious targets to increase attendances.
This is an area we have been successful
in over the last few years with improved
attendances and many more children
coming to games. We have won awards
for our improvements in these areas and
were rated as the best family experience
in cricket so we feel we have developed
a strong base to build from.”
Challenges/Ambitions
“There are always challenges in all
aspects of business. I think for us, in terms
of our ambition to grow our attendances
and fan base, its competition for people’s
time and their disposable income. People
have less time and more options these
days. We need to make sure Cricket has
an appeal for everyone and the overall
product we offer is as good as any major
entertainment experience.
We have a lot of targets across the
club. We would like to get promoted
and re-establish ourselves as a force
in English Cricket. We want to keep
developing home grown talent through
our academy and developing our
women’s teams. Growing participation,
attendance and engagement with the
sport in the North is also a priority. Off
the field, we have lots of plans to grow
commercial revenues which will then
allow us to reinvest in the infrastructure
of the club and the squad.”
“Sporting Pay is a dedicated merchant services provider that works with sports clubs across the country. We are delighted to work
together with Durham County Cricket Club in a partnership that sees Sporting Pay providing the latest in merchant services and card
machines, whilst helping to support the club through sponsorship around the ground and of Alex Lees this season.
There are exciting times ahead at Durham and the rebranding with a focus on families and children can only be a positive change. From
all of us here at Sporting Pay we would like to wish everyone associated with Durham County Cricket Club all the very best and we
look forward to our partnership growing.”
Chris Norminton
30 Issue 01