Sport In Profile UK Promo | Page 7

Cambridge orders integrated EPoS and GMS package Cambridge RUFC’s members are about to discover the benefits that modern EPoS technology from MHS Group can deliver, especially when integrated with their club’s existing GMS software from FSI, which will simultaneously make things less time consuming and more efficient for the volunteers who run the club. Popular, televised and well supported as the modern rugby game may be, it’s easy to overlook the fact that many rugby clubs in the UK are run on a voluntary basis by members who feel they need to do their bit for their mates, members and the community. So when a club has people who are giving their time freely, the last thing you want is to have them spending that time doing things that some decent technology would have otherwise handled. By the same token, many rugby clubs have impressive bar and catering sales, yet without modern EPoS technology, they can’t get a realistic grip on all that sales data, nor on the results and bottom line when it comes to helping them manage their retail margins. That in turn can also impact on the kind of membership privileges and services the club can then offer. Yet when it comes to membership and player data, many of the same clubs are using the market leading Game Management System (aka GMS) from First Sports International (FSI), a software programme which helps clubs ensure compliance with all sorts of new player data required by the RFU. So the solution is obvious: find a market leading and well proven EPoS system that can be fully integrated with FSI’s GMS software system… Available now: GMS and the MHS Group’s EPoS system That’s exactly what is now available. FSI and the MHS Group have agreed to work together, and provide a fully integrated bundle of their specialist software, so that rugby clubs up and down the country can benefit from all the advances the bundle offers, lessen the load in terms of time and effort, and make things better for their members as well. Cambridge RUFC is one of the first clubs to be installing the new bundle, and as a GMS user, for their decision makers it’s been a relatively straightforward move to get the MHS Group’s widely admired EPoS system as well. The club has been using sta nd-alone tills, so sales data wasn’t able to be extracted and analysed at the click of a mouse. As honorary club secretary Gary Barr explains it: “We have been wanting to improve our bar-related membership services for a while, and with the new EPoS system and four new tills utilising individual membership bar cards, that objective’s going to be much easier to achieve.” Differential pricing to benefit members The MHS Group’s EPoS software will enable the club to set differential prices for members, so for the first time the club’s decision makers will be in a position to think about offering a discount to their members. Potentially, that will have a positive impact on both the bar margins and on members’ privileges. Because each member’s card identifies the card holding member at the till when an order’s given at the bar, every member’s purchases and sales can be identified. Using membership cards will also mean they can top up their cards with cash or more likely at home via the club’s website, so as Barr points out: “They won’t have to remember to bring cash or use their credit cards when they come to the club. That’s going to make the club much more user friendly and in keeping with modern lifestyles.” Events and bookings diary included as part of the package Barr’s colleague, honorary treasurer J.J. Jeffrey joins in the discussion: “As part of the EPoS system, we’re getting a comprehensive bookings diary as well, so we’ll be able to handle all our major bookings and events, and even set up things like table bookings for groups of members and visitors at the major matches, social events and functions.” Keep it simple to start with Jeffrey continues: “We’re going to keep things simple to begin with, but once we’re thoroughly familiar with what the new system can do, and what we’d like to do with it, the possibilities for greater levels of membership benefits are almost endless.” Data security and privacy covered, no more duplication Barr adds: “That said, the great thing about all this is that all our software will be in the cloud and secure, and for those of us who help run this club, one that we’re proud of and which is so much a part of the local community, it’ll mean we don’t have to spend lots of time chasing bits of paper or duplicating membership data.” Barr summarises: “These two systems from FSI and the MHS Group will be fully integrated to make life simpler and easier in all sorts of ways, and we’re all really looking forward to that!” www.sportip.biz 7