Sport In Profile UK Issue 18 | Page 26

Rounders England FOLLOW US ONLINE twitter.com/sportinprofile SIP: What do you think has been behind your success? SIP: What are your ambitions over the coming years? DN: Rounders is a simple game and evokes great nostalgia from playing within childhood. It presents great value to the participant and is accessible for all levels of ability and age. DN: It is our intention to deliver a programme of competition to excite all types of Rounders participant, from the evangelist who plays regularly throughout the year and returns every season to the tryer or passive participant 26 Issue 18 who is more opportunist about how they play. As an organisation we are looking for competition to give us a return on each of the three strategic pillars we are committed to; increasing awareness (profile), generating income (commerciality) and improving experience (customers).