Sport In Profile UK Issue 15 | Page 19

Yamaha Motocross Team @rayarcherphoto Rob Hooper Racing has been established since 1991 and in 2016 became the official Motocross team for Yamaha in the UK. Sport in Profile Magazine recently caught up with Rob Hooper to find out more. He told us, “I have been involved in motocross my whole life. My dad was a rider back in the 1950 and 60s when it was still called scrambling. I started racing myself in the late 1960s and was fortunate enough to make a career as a professional rider until retiring in 1987.” “I then became the motocross team manager for Suzuki GB. In 1991 we started ‘Rob Hooper Racing’ and ran the Suzuki Moto cross team under contract to Suzuki GB. I stayed Our Mission is to hydrate and energise the world’s athletes with cleaner, lighter, tastier and refreshing products for a more effective and comfortable performance enhancement. Our products have been created to hydrate and energise anyone who takes part in sporting activities or physical exercise. Electrolyte Sports Drinks assist the carbohydrate to energy conversion process as well as reducing the slow build-up of lactic acid in your muscles. Our refreshing taste has been designed with sports people in mind to ensure a light clean taste, to keep it simple, the more you drink, the more you hydrate, the better you perform. connected to Suzuki GB right up until 2015. For 2016, I switched my team to Yamaha with direct support from Yamaha UK. “Raising sponsorship funding is always a challe nge. We are a relatively niche sport with little or no general national media coverage. I am fortunate to have the backing of Yamaha UK, Crescent Racing, Geartec Commercials, RaceFX, Langcourt and Michelin Tyres as our major sponsors. “It is always rewarding to see our team bikes at the forefront of the highest level of racing in the country. Why Generate electrolyte sports drink? A light refreshing taste More efficient than water alone Optimise energy delivery Improve performance Provides the salts required to keep you hydrated P rotect against cramp & fatigue Helps recovery No artificial colours, flavours or preservatives discover more and shop at: drinkgenerate.com @drinkgenerate www.sportip.biz 19