Rounders England
Sport England to undertake a project
focussing on the inactive population. We
know that Rounders is an ideal game for
people who are inactive, or have become
inactive due to circumstances, as they
can easily pick it up, whatever their
level, age and gender.
Our new branding ‘WE ARE ALL
ROUNDERS’ is fresh, vibrant and a
better reflection of how Rounders is
perceived by our customers. Our new
branding portrays Rounders as a cross-
generational, cross gender game that
embraces all abilities. It’s a game that’s
all about sociability, about connecting
with people in an age where screens
separate generations and are replacing
real and meaningful interactions.
Never has there been a more exciting
time to play Rounders! With over 21,000
adults and almost every schoolchild
playing at the end of 2016, we now look
forward as the National Governing
Body at creating a first class membership
service and connecting people through
Rounders.
SIP: What do you think has been behind
your success?
HH: Our new mission ‘Connecting
People through Rounders’ is at the heart
of all we do. As a National Governing
Body, we have heartfelt values, a clear
vision, mission and strategic objectives.
Together with a skilled and engaged
Board of Directors, and a dedicated staff
team, we truly believe in what we do,
and can deliver.
Moving into the next four year
strategy, our values have stayed
the same. You’ll still find us as fun,
passionate, accountable and straight
talking.
In addition, we also strive for
excellent collaboration and a major focus
on customers.
We describe our Vision as:
•
Jaw dropping performance and
participation
• Powerful allies and partners
•
High visibility and profile
• Control of our destiny
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