Rounders England
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Rounders England’s mission is
‘Connecting People through
Rounders’. In order to do this they
have the following strategic objectives
and ambitions for 2017 – 2021.
These objectives are supported by funding from Sport England; • New products and commercial agreements
• A review of our Competition Strategy - leading to a range of
new competitions that align with customer needs
• Members’ Club – leading to a greater connection between
Rounders England and its members, as well as between
members
• Better services to teams and leagues – helping people to stay
connected with Rounders at different stages in their life
• Helping inactive people become more active through
Rounders – we will pilot a new programme in Year 1 Sport in Profile Magazine was keen to find out more about
the good work they’ve been doing and with this in mind
we recently caught up with Julia Rice, their Marketing &
Commercial Officer.
These ambitions are supported by funding from Rounders
England;
• Local delivery of Rounders through partnerships, with
existing and new locations and audiences
• Customer facing brand development and social media to
make people more aware of us and our game
• Programmes for Young People
The return of Rounders to the list of assessed sports for
GCSE/A level
30 Issue 14
SIP: How’s the general mood down there at the moment?
HH: Excited. Encouraged. Busy.
SIP: How would you say the year has gone so far?
HH: Really well. We have launched our NEW four year
strategy (2017-21), as well as a customer facing brand ‘WE ARE
ALL ROUNDERS’ and Members’ Club.
Due to a reallocation of funding, we work with less Delivery
Partners on the ground; however, we continue to work closely
and effectively with a smaller number of Delivery Partners,
where Rounders has proven to be a huge hit over a number of
years. We are at the beginning of a competition strategy review
which is very exciting, plus we have received funding from