Bracknell Bees
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Bracknell Bees
Ice Hockey
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he Bracknell Bees are an
ice hockey club who play
in the English Premier Ice
Hockey League here in the
United Kingdom, the second tier of UK ice
hockey. They were founded in 1987 and
have a vibrant history as a club winning
several major honours in their time.
I have been involved, in one way or
another, with the club since 2005 when I
worked within the team as an Assistant
Equipment Manager on match nights and
during training sessions. I moved into
match night DVD commentary as well as
production and sales of the DVD’s before
taking over the Official Website and Social
Media back in 2006.
I have been responsible for web and
social media content for the club ever
since and in 2007 also took over as Match
Night Programme Editor. My official
title is now Chief Media Officer and it
still encompasses the web content, social
media content and match night
Im
a
12 Issue 12
programme editing and compiling but
also now includes general club PR as well.
The most challenging aspects of this
expanded role can be the constantly
changing dynamic of the media which we
choose to use in the modern era. By this
I mean things such as Twitter, Facebook
and other social media as well as fast
developing websites but the need to also
make sure that written print media is still
used as and when required.
Things have vastly changed since I
first took on these roles a number of years
ago and the introduction of social media
has led to instant feedback being given
and the need for quick responses at all
times of day and night to keep up with
the demands of the modern audience.
However the role is deeply rewarding
as I get to support the club that I love and
follow by keeping the fans and media
up to date with all the latest happenings
within the club and promote the club at
the same time.
The recent history of the club
has been a little up and down
of late but despite some
of the problems we are
definitely
upbeat
and facing all
the challenges
head on in an
effort to come
out at the
other side
stronger
and wiser. To quote our Head Coach only
a couple of weeks ago, “Tough times don’t
last but tough people do!”
Despite some tough times at present,
the 2015 season got off to a good start for
the club, both on and off the ice. Recently
we have run into some financial issues
due to postponed games and other off
ice issues but the messages of support,
the offers of help and the ideas as to how
to enhance our match night fund raising
from our fan base show just how well
thought of this club is.
The fans و H