Rounders England
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Involvement
Taking Part
He told us, “I have worked for
Rounders England since June 2011 and
the main attraction was the role; an
opportunity to work with an ambitious
sport looking to increase regular
participation in a collaborative way, with
national sports development agencies and
local delivery partners.”
Rounders appeared to me as a happy/
easy sport that would appeal to large
audiences and had the potential to grow
at pace. Working with small budgets and
through a variety of different partners has
been and still is a challenging task.”
Links
“My advice to people interested in
getting involved in Rounders would be
to do it! The feedback that we get from
the participants who have returned to
Rounders or begun to play for the first
time are compelling and moving.
The Rounders toolkit was designed
to make it easy for anyone to ‘Chuck
it, Whack it, Leg it, Smile’. A sharable
package that was simple to digest, gave a
reminder of rules and notification of how
to set up a rounders pitch.”
“The wide range of organisations that
we are in partnership with (Leisure Trust,
County Sports Partnership, University,
School Sports Partnership) share a diverse
set of motivations, so the outcomes of
the partnership need to have multiple
dimensions/be mutually beneficial.”
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2015
“The year has gone really well so far.
Rounders participation continues to grow,
building on the 15,500 people that play
regularly and the 2,750 strong workforce
which make opportunities possible.
We are acting on insights that we
took from a review of youth participation
in 2014 to develop an adapted version
of the game which will be launched in
2016. We have made additions to our
senior management team in the areas of
business development and marketing/
communications.”
The Future
“Rounders has a large participation
base within schools, however like many
sports the transfer to community settings
achieves limited success. Our youth
strategy (produced following the insights
of 2014) is central to our ambitions for the
future; the offer of a Rounders experience,
set in the community, which buys into the
motivations and values of young people.
We want to continue to increase the
number of people playing Rounders
regularly, particularly within the youth
sector and these are exciting times so
watch this space!”